AdToll, an ad network which was launched on June 18, 2007, is somewhat a new player in the industry. Although it’s not even a half year old, it has a great potential of becoming one of the largest ad networks on the net. It allows publishers to make money by selling ad spaces and at the same time, lets advertisers pick publishers’ sites where they can promote their products.

Great Features and All That…

AdToll is not a contextual ad network, so you can use it alongside AdSense. It is similar to AdBrite; publishers have total control over their ad units. They can choose what rating (Safe, Safe/Teen and Adult) the ads must be. Through this, the publishers can choose what type of ad materials will appear on their sites. There are also categories which they can choose from. If the customer ads aren’t suitable for their site, then they can reject it. If they feel like their visitors will be interested in the ad, then they can approve it.

Publishers have control over the prices. If you want your ad space to cost $25 per week, then so be it! You can set the weekly price for your site’s ad spots. You may also give discounts, if you feel generous. In the event that no customer ad is available, a set of run-of-network (RON) ads will be served and you will earn on a cost-per-click (CPC) basis.

AdToll offers various ad types and sizes, therefore a publisher can freely choose an ad unit which suits his site’s layout. There are text ads, banner ads and video ads. You can choose from these ad formats:

Source: AdToll Publishers FAQ

• Text Ad
• Full banner - 468×60
• Skyscraper - 120×600
• Button - 120×90
• Button - 120×60
• Micro Button - 88×31
• Leaderboard - 728×90
• Square Button - 125×125
• Square Button - 100×100
• Wide Skyscraper - 160×600
• Vertical banner - 120×240
• Video Ad - 300×250

Select the one that you think will fit your site the most.

AdToll has a rate cardlet for every publisher site. This is something that other ad networks don’t have. A rate cardlet has the information that the advertisers need like the Alexa Rank, number of clicks per week and the average CPC. You can display your rate cardlet on your site for the whole universe advertisers to see.

AdToll offers a VERY clean dashboard for its members. Sometimes, we stop using online services because of the topsy-turvy layouts (in short, lack of professionalism). Fortunately, the designer of AdToll’s site had psychic powers when he had to design AdToll, thus he knew what everyone wanted — a tidy and professional dashboard! Take a sneak peek on my account’s control panel:

Click the thumbnail to see the full image (opens a new window).

I told you it is super tidy!

The people at AdToll care about their members. They assign a personal account manager to each account. Every time that a publisher/advertiser encounters a problem (which is not so often), the account manager is always there to help you. Just click the contact button and your queries will be answered in no time.

Affiliate Program

Yay, there’s an affiliate program! From AdToll’s site:

“The affiliate program allows you to make money by referring on customers to AdToll. You earn 5% commission on all sales made by a referred customer within the first 30 days of their membership.”

It’s not that great, but at least there’s an affiliate program.

Payment

Everyone just loves to read this part. Alright, we’re here. P-A-Y-M-E-N-T. It seems that everyone’s so excited to get paid! Well, AdToll gives the publishers 75% of the total earnings. This means that if you made $150, you will get $112.50.

AdToll issues payments every 15th of the month. You can opt to receive your payments via PayPal (minimum $20), wire transfer (minimum $1,000), or check (minimum $20, but there’s a $20 fee if you choose to receive checks ). If you’re a publisher and an advertiser at the same time, you can also let the money stay on your account so that you can pay for your advertising fees.

The Good and The Bad

The Good

• There are tons of great features. Very unique, I must say!
• The site is very neat.
• AdToll has an awesome customer support!
• The minimum payout is okay.

The Bad

• There’s a $20 fee if you opt to receive checks.
• The affiliate program isn’t that attractive.

Conclusion

AdToll is a great program for everyone. Be sure to try it, the owners are very honest and open. They always ask for feedback from their customers, and that’s a great thing!

A Special Offer Just for YOU

Since the guys over at AdToll are so great, they decided to give a special offer just for The WWW Observer readers! If you decide to sign-up with AdToll, make sure that you use the promo code “TW3O01” (without the quotation marks) whenever you want to add funds to your account to get a bonus $5 for every $50 that you deposit!

Other posts that you might find interesting:

• I’m Switching to AdToll for Good!
• AdSense Users: Stop Complaining. Start Working!
• Britney Spears Officially a Google AdSense User?