18 June

Apparently, Britney Spears has decided to use Google AdSense to makes some money. You will notice the 720-Wide Leaderboard AdSense Ad at the bottom of the official Britney Spears Website.

Britney Spears Website

I have two theories about Britney Spears use of this;

  1. She is broke and needs the money or;
  2. Her manager is smart and has found away to cash in on her name even further

Britney Spears MoneyReason two makes the most sense. Think about it. How many unauthorized Britney Spears websites are there out there? How many of them are making money off her name and not paying her royalties? There are likely thousands of unauthorized sites and many making a ton of money off of her fame. This could be a briliant way for Spears to take a cut off those profits. For example, the only reason a person would spend money using Google AdWords is to get Britney Spears interested Google traffic to their website with the intent to sell a product/service. The webmaster pays per click in hopes of making a product. By using Google AdSense, Britney Spears can now get paid for sending traffic to unauthorized websites thus taking a cut. Britney Spears official website likely gets tens of thousands of unique visitors a day and is making a pretty profit using Google AdSense. Could this be a presidence for future celebrities? I think so!

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Current comments

  1. lvs said: 18th June, 2008 at 2:20 pm

    But do you think she writes her own blogs….I dont think she is smart enough…..maybe her manager does it……

    But more on the Adsense part…it makes good economic sense to make the money yourself…after all as you say the unofficial sites make money using her name

  2. Software said: 18th June, 2008 at 7:33 pm

    Wow.. it’s interesting. Britney Spears needs more $$$ :-D

  3. Teasas Tips said: 19th June, 2008 at 2:13 am

    I hope she makes more $$ with Adsense than I did. LOL

  4. marco said: 19th June, 2008 at 11:26 am

    I’m also considering using a specialized copywriting software called Glyphius. Has anyone had any experience with this? It is supposed to use statistical analysis to optimize the wording of your advertising copy. I’d be interested in hearing any feedback, good or bad. Thanks

  5. Aloe guy said: 19th June, 2008 at 5:37 pm

    Yeah they should do this earlier since they already have targeted traffics. Actually this is what I wonder before “why don’t they try Adsense on their site/blog since they have a lot of traffics”, it come true now lol

  6. Internet Junkie said: 19th June, 2008 at 11:00 pm

    Well, I wouldn’t think she or even her manager runs that website; her manager probably pays someone to do it. So who gets the money? I’m pretty sure Britney doesn’t (does she even visit her website or knows what making money online is all about?). Maybe the manager has found another way to cash in on her or maybe the Adsense check will be a nice Christmas bonus for whoever runs the website (well done!).

  7. Jane said: 20th June, 2008 at 11:20 am

    I didn’t notice it until I read it. Your theory is interesting. But I tend to agree the first one :)

  8. Tiffany said: 21st June, 2008 at 12:02 pm

    Theory # 3: She has granted someone else the right to place ad sense ads on her website in return for that person providing webmaster/content creation/Internet marketing services for her.

  9. Mike said: 21st June, 2008 at 2:11 pm

    Tiffany,

    You are probably correct. The only thing is the webmaster is making a butt load of money for a website that says “coming soon!”

  10. BigHeart said: 21st June, 2008 at 2:49 pm

    I find you post interesting and you maybe right on most points, if not all. Many people make money by using their brains. And there they go, another way of taking the bucks!

  11. Life is Colourful said: 23rd June, 2008 at 1:48 am

    Hey, this is interesting.. you are cool man. How did you find this out! :-)

    [or is it a paid review post by britney at your blog ;-) ]

  12. Hussein said: 24th June, 2008 at 7:42 pm

    I do believe that they will make a great revenue. But they lack of adsense optimization :D

  13. Building muscle said: 25th June, 2008 at 4:01 am

    These celebrities hire marketing managers to take care of their sites. Britney doesn’t even know what adsense is LOL.

  14. t Belajar-Seo said: 28th June, 2008 at 10:19 pm

    Although they lack of adsense optimization but this is a good start for an artist to make money, maybe after this we could see other artist follow the same trend, could be?

  15. Jug said: 28th June, 2008 at 11:05 pm

    Theory #2 seems more plausible. ;) She should fire her manager. :twisted:

  16. Utah SEO said: 30th June, 2008 at 5:52 am

    she definitely needs more money…right?

  17. seo blog said: 2nd July, 2008 at 1:56 am

    I’m sure the AdSense earnings are a drop in the ocean for her. She was probably told that these are used to pay for servers or something.

  18. Marketing said: 2nd July, 2008 at 3:17 am

    It just shows that AdSense is for any website that wished to make more money. wonder how many visitors she gets to her site. Putting adverts must make a serious profit otherwise it WILL be removed

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