This post was guest posted by Qurratulain Akhtar from Blogoxide.

Qurratulain Akhtar is a freelance copywriter and a blogger, developing a blog forum to bring bloggers round the blogosphere together.

Organic traffic is considered as the most loyal traffic, and so it should be the focus of the website promotion process. The whole process of organic traffic building revolves around natural links. Most of the webmasters mess up natural links with artificial ones and end up with no sufficient prominence in SERPs for specific keywords even if they have a huge number of backlinks. It is, however, important to identify what actually natural linking is, and how can it be structured to attain desired results.

Natural linking in its essence is a sort of one-way linking, i.e. site A is linking site B in relevant content, but site B doesn’t reciprocate with a link back to site A. Now this is the simplest form of natural linking and can easily be maintained by on page optimization, i.e. by adding good quality and unique content to your site.

Information that’s much sought after in your industry or questions that have not been answered properly work well in this regard. This way, you can have lots of links from people even without asking them to link you. This needs a careful research of course, but results reciprocate all your efforts. In the same context, being loyal and commenting to the authority blogs of your industry will also help you getting one way links. But be sure you aren’t spamming their site! Instead, understand what they wrote and present a logical question worth answering.

Now moving towards a complex natural link structure, let’s consider a model. It’s a generic model and will become a completely different one if you add a single more element to it. Let’s take a triangular model, i.e. site A, site B and site C. Here site A links site B, site B links site C and site C links site A. Now, this is though a kind of link exchange, or reciprocal link, but in terms of search engines it’ll be natural linking. This model can be expanded to as many sites as possible, but it’s better to keep a limited number so that model can be tested well.

There are some things that should be avoided while building either simple or complex natural link structures, they may include:

• Irrelevant content/sites
• Same IPs
• Duplicate content on the site you’re going to have link on
• Too many outbound links

Building complex natural link structures is actually very simple, but requires careful measures, research, and a bit of hard work. This may also take time to get done, but benefits are long terms.

Other posts that you might find interesting:

• Is Your Site Worth My Time?
• Five Mistakes When Asking for Links
• List of Great Webmaster Tools