If you’re serving sponsored ads on your site, have you ever experienced a ‘bad’ sales day (or week or whatever)? It’s when your inventory gets filled up very slowly, thus you are not generating that much income from your ad spaces. If you have, then I think that you have always wanted to fill your ad slots quickly and get more cash. In this post, you will learn some techniques on how to make your inventory “sold out” quickly.

Some of the techniques might not work with some ad networks because they might be against the others’ terms of service/guidelines.

Tips and Tricks on How to Sell Ad Spaces Quickly

Sell something else along the ad space. Don’t just sell ad spaces; give special offers to the first few people who will buy from you. For example, the first five (5) people who will buy an ad space will get a pack of premium website templates. That way, the advertisers will think that it’s a good bargain since they’re getting two (2) things for the price of one. This is a good technique especially when your site is a new one.

Run a contest. A good contest should have a good condition and a nice prize. Obviously, the condition that we’re talking about is the purchase of an ad space. Good prizes are usually things that have a high value. Here’s an example of a contest that can be successful with a good number of participants:

People who purchase an ad space worth $10 or more will automatically be given one raffle entry for this contest. After 50 ad spaces have been sold, one lucky person will be picked and he will be declared as the winner.

The winner will get an iPod shuffle (or if you don’t want stuff like this, you can give stuff that can help the contestants [like 2 PR6 links])! Don’t worry, the shipping is free.

Give discounts for bulk orders/long-term advertising… if possible. If you can, try to give discounts to people who purchase a lot of ad spaces from you. A 10% discount would surely be appreciated by them. Besides, you’re getting a large sum of money from them! If people would buy ad spaces and would like their ads to be placed on your site for three (3) months or something like that, then do give them discounts as well.

Giving discounts will encourage the advertisers to buy ad spaces from you again in the near future! It will also trigger some of them to tell their friends about your site since buying ad spaces on your site is such a good deal.

And that’s it! Hopefully, this post was informative for you. Check back soon for more tips on webmastering!

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